AT&T® and Fullscreen Venture Hello Lab Originals Announce 3 Series

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Hello Lab Originals, the joint venture between AT&T® and the media company named Fullscreen, has announced a fresh slate of three original series to be debuted this year. Aimed at millennial and generation Z audiences, every series comprises several points of plot engagement, besides the scripted series, such as companion video blogs, social media interaction, a podcast and experimental elements.

The “Starter Pack”, which will premiere on the Facebook Watch platform on August 20, merges traditional talent and digital creators to tell an art school graduate’s story. The show is about a graduate, who turns her talent to a new medium.

On the other hand, the “Guilty Party” show returns to the streaming platform YouTube on October 02 for the popular series’ second installment. It is said that the show will have a whole new storyline. The popular weekly video blogs from the previous season will return this time around, alongside a fresh podcast series titled “Suspect”. The fastest internet provider even teased that “Suspect” is going to immerse fans into true crime’s world.

Apart from that, the Hello Lab Originals’ series slate comprise “The Bright Fight”. It centers on promoting social responsibility and online positivity directing from some of the largest digital creators as of now. The video content is set to premiere on the social channels of the digital creator on October 16.

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“With each of these shows, we’re talking about the realities of the connected generation’s daily life through humor, drama and empowering content,” said Valerie Vargas, the Senior Vice President for Advertising and Creative Services at AT&T®. “We hope viewers find a community within each of these shows that speaks to them and encourage each other to spread positivity and make constructive change in their own world.”

Commenting on the news, Maude Standish, the Vice President of Programming at Fullscreen said, “We begin our development process with the audience and what they need. What are they already getting? What are they asking for? Data truly drives initial programming and all our creative decisions. And it’s important to remember that this kind of entertainment is a magic spell cast by us and completed by the audience. They are critical to the success of all our programs.”

Fullscreen empowers brands and talent in order to monetize and build riveted social-first audiences, who get to engage in video contents, through best in class strategy, technology and creative services.

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