Cox Communications reported that they are not planning to expand the usage-based data trial program, which was launched in Cleveland a while ago. This plan charges for extra data after crossing its package limit.
The assumption that Cox might move forward with that pilot policy in other markets was raised after MSO pinched the data policy in other markets that keeps excessive use in check. They asked customers to upgrade to other plans that reflected their data usage better.
Cox recently updated its data policy with the monthly limit on its Ultimate tier, moving from 2 TB per month to 1 TB, with the monthly ceiling on its 1-Gig Gigablast package at 2 TB. Cox explained that the change in policy was made to reflect the increased speed and usage included with each of their Cox Internet plans. Their Ultimate plan now includes 1 TB of data usage and Gigablast package includes 2 TB.
The changes in plans are effective in all markets except Cleveland, where their customers have a 2 TB data limit. For Cox, Cleveland is the trial place for usage-based pricing where users are charged $10 for additional 50 gigabytes when they exceed their monthly data limits. A Cox official said that they have no plans to extend the trial to other regions.
On June 1, Comcast initiated a new trial policy in select markets that sets the monthly data bar at 1 TB before overage charges are applied, as well as unlimited data plan that runs an additional $50 per month. Around 95% of Cox’s high-speed internet subscribers are on a data plan that meets their monthly needs according to its FAQ on data policies.
When the subscribers reach 75% of their allotted monthly data plans, Cox send alerts by email and browser messages, so that they can stay under the limit. They also send out similar alert messages when they have reached 100% and 170% of data, so that they can avoid users get thrashed by heavy bills.