The CW Network is planning to launch a free over-the-top streaming service for their subscribers. Once launched, the online streaming platform from CW would be the only way for subscribers to watch the in-season episodes of popular CW shows.
CW has hinted that this online streaming service will be available all other popular platforms such as Chromecast, Roku, Apple TV, Xbox, Amazon Fire TV, and Airplay. In addition to that, the online streaming service will also be available on Android, iOS, and web.
CW has directed the customers, who are searching for their latest streaming service to a “Notify Me” page. This page will alert the customers, once the streaming service is ready for launch. However, CW has promised that the changes will be effective gradually and the streaming service will be available to all by then.
Trailers of latest episodes of CW shows and other exclusive digital-only content will also be available to the subscribers through CW’s streaming service. CW has also guaranteed that the app will alert and notify the users when their favorite TV shows air.
CW has earlier made a deal with Netflix, which allowed Netflix to broadcast CW’s scripted shows. However, Netflix subscribers had to wait eight days after the end of each season to watch their favorite CW shows.
CW has advertized their latest streaming service with the caption “No Login. No Subscription. Just FREE.” This means that viewers will not have to subscribe to a satellite or cable service to access CW’s content. Furthermore, this service will be available as free, but CW has refused to comment on the costs per-ad.
CW content was earlier aimed and focused on young women viewers but the network has shifted their trend by investing in superhero TV shows such as Arrow, The Flash, Legends of Tomorrow, and Supergirl. In addition to that, CW also offers female-focused shows like Jane the Virgin, iZombie, and Crazy Ex-Girlfriend.
A CW spokesperson said, “Since we began providing free next-day streaming of our shows a couple of years ago, digital viewing adds about an additional 20% to our linear viewing audience, although that number can vary depending on the show. Our most popular series last season digitally were The Flash – which is also our highest rated series on air – and Jane the Virgin.”
It is reported that in order to favor their own streaming service, CW has pulled their in-season content from Hulu.