4K streaming was one of the latest offerings from DirecTV to excite subscribers. Now the company is promising everything in 4K, meaning you get Live telecasts and your favorite programs in Ultra-HD. It is a time when TV service providers are getting serious about the way they side with the new technology.
DirecTV hopes to lead the way in that, and has also revealed that its 5K provision is set to take. They are testing sports transmissions at this time, and bidding to buy contracts from partners who offer 4K channels, according to Vice President Phil Goswitz, who spoke at an industry conference last week.
“Forty percent of people are going to have UHD TVs coming out of Christmas and they are going to be looking for something to watch,” Goswitz said in the statement, and added, “Our goal is to have them tuned to DirecTV and have as much linear live content, especially sports content, as soon as possible.”
Right now, 4K video is only available from on-demand streaming services, which comprise most of the meager competition for satellite TV right now. Traditional TV channels haven’t been as quick to adopt this form of Live programming, because of the need for 4K set-top boxes, and the subsequent step which is actually harder – getting TV networks on board to air 4K telecasts. This seems to be the exact thing DirecTV is trying to do now.
There aren’t too many specifics out about what they are intending, though. According to Goswitz, the company has a capacity for 50 Ultra-HD channels besides their existing HD and SD offerings. But they haven’t named any particular channels which would be part of the launch, or how much that content they would be making available in 4K format. Then there is also the matter of how much extra DirecTV customers will have to pay for the superior programming content.
Existing 4K movies from DirecTV already carry a fee for accessing them, much the same way that many other pay-TV providers charged extra for HD channels when the latter was a new viewing format. With the way things are going, DirecTV probably won’t remain the only provider bankrolling 4K channels. Comcast and Dish Network already have 4K set-top boxes as part of their respective offerings.
Experts assume that before the end of the year, 4K will be a major factor in the Dish vs DirecTV vs Comcast feud.