Discovery Communications recently announced that they have now made a comprehensive carriage agreement with AT&T for their U-Verse and DirecTV platforms, together with the latest DirecTV Now that is intended to be an over the top service. The deal includes the networks of Discovery Communications and TV Everywhere distribution.
As per the contract, the content of Discovery channels would be available to users of U-Verse and DirecTV apps and Discovery website. The availability on DirecTV Now will start after the service is rolled out in the fourth quarter of the year.
“We are extremely pleased to announce a comprehensive long-term agreement with AT&T, which provides customers with continued access to Discovery’s portfolio of loved brands across AT&T’s linear and digital platforms,” Eric Phillips, the domestic distribution president of Discovery, said in a press release.
“We are pleased that we were able to get a win-win deal done with the largest distributor in the country. Our agreement greatly expands the AT&T platforms that will distribute our award-winning content, including future distribution on DirecTV Now for our portfolio of brands,” Mr. Philips further stated.
It is expected that DirecTV Now will be a game changer for AT&T, as the service is expected to attract clients who have resisted pay TV with streaming video options. AT&T announced DirecTV Now in March and has closed content deals HBO and Cinemax.
Commenting on that, Dan York, chief content officer of AT&T said that, “Discovery Networks’ exceptional content adds tremendous value for AT&T’s DirecTV, DirecTV Now and U-Verse customers who will now be able to enjoy it on virtually any screen.”
“By adding the Discovery networks to the growing DirecTV Now lineup, we are continuing to build a streaming service for the connected generation that we believe will be second-to-none in the industry,” he added.
The financial terms of the agreement are not yet revealed, but the deal is believed to be favorable for both Discovery Communications and AT&T.