Sling CEO Believes Cloud DVR Would Be Transformational

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Sling CEO Roger Lynch

The cloud DVR service from Sling TV that is being tested on Roku platform is up and running with many users of the OTT TV service, said Roger Lynch, the CEO of Sling TV. He said this while having a talk on Cheddar, the online news channel that was recently added to the channel lineup of Sling TV.

Cloud DVR trial of Sling TV went live recently. It is reported that the beta participants are capable of recording up to hundred hours of programming, but some of the channels like Disney, ABC, and ESPN cannot be recorded using the cloud DVR, even though Sling TV is trying to get rid of that issue.

“That’s going to be really transformation for our business,” Lynch said in the interview, which was held at CES, Las Vegas. He said that “virtually all” Sling TV users who attempted to call Sling TV, register for the trial of cloud DVR, and got the invite, opted for it. As of now, Sling TV is in the feedback phase on cloud DVR and they are expecting to roll out the device to other supported devices, he added.

Lynch also talked on the formal debut of AirTV, which is the product for cord-cutters from the Dish subsidiary, DBS Corp. AirTV offers access to OTT services like Netflix and Sling TV and option to integrate local over the air channels to it.

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That product “has caught a lot of interest,” Lynch said. Even though Sling TV offer packages that stream local channel feeds from NBC, Fox, and ABC in some of the markets, Lynch managed to downplay the lack of deal with CBS Corp.

Lynch said that he does not see any need to offer CBS in part, as Sling users can already get the channels on a la carte basis, jut by subscribing to the CBS All Access service. When asked to comment on the competition from the DirecTV Now service, Sling CEO said that the streaming service from AT&T is targeted at a different set of customers than Sling TV, as the service is trying to replicate the bigger bundles.

“It’s surprising it has taken this long to get any serious competition,” Lynch said, reminding viewers that Sling TV made its debut at the 2015 CES.

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