A New Direct-to-Customer Streaming Service to Hit the Market Soon

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Just a few months after being acquired by the telecom giant, AT&T®, WarnerMedia made a shocking announcement that they are planning to launch a new online streaming service by the end of 2019. The officials from WarnerMedia also announced that the new online streaming service would be sold directly to subscribers. WarnerMedia is actually a new division of the fastest internet provider, AT&T®, which is why this name may seem a bit new to telecom customers in the country.

The CEO of WarnerMedia, John Stankey discussed the plans to launch a new streaming service and he stated that the new service would be available to customers in the fourth quarter of the next year. Several experts in the field of telecommunications claim that the new streaming service from WarnerMedia will be a direct competitor to Amazon Prime Video, Hulu, Netflix, and the forthcoming streaming service of Disney.

Stankey believes that the new over-the-top streaming service offering from WarnerMedia would build on HBO Now’s success. The HBO Now® streaming service allows users to stream On-Demand and live HBO® programming through smart TVs and apps.

In a recent statement, the WarnerMedia CEO said, “Our service will start with HBO® and the genre-defining programming that viewers crave. On top of that, we will package content from Turner and Warner Bros. with their deep brand connections that touch both diverse interests and mass audiences.” However, he refused to share any details on the pricing patterns or name of the proposed online streaming service, although he hinted that the details would be probably announced by the start of next year.

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The WarnerMedia service will surely be a direct competitor to Disney’s new streaming service venture, as both the service are expected to launch by the end of next year. Stankey said, “While going direct-to-consumer gives us an additional opportunity to reach audiences that aren’t part of a traditional subscription service, our wholesale relationships will continue to be an important distribution channel.”

He added, “So, it will be a priority to work with our partners to deliver a compelling and competitive product that will complement our wholesale distribution, allowing us to reach the largest number of viewers.” However, WarnerMedia will have to work with a number of existing distributors including Netflix and Comcast® to bring attractive contents to their newly planned streaming service.

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