Charter® to Launch Spectrum® App on Apple TV

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Charter® will offer their Spectrum® subscription TV service as an application on Apple TV this year. The Spectrum® app will give access to Charter’s lineup of channels to around fifty million households, Apple stated in a press release. Besides, Charter® will add 4K content of Apple TV to their channel lineup. With this, Charter® is set to join DIRECTV NOW® that offer Apple TV 4K to the subscribers of AT&T’s internet TV streaming service.

The news regarding the partnership between Apple and Charter Spectrum® surfaced while the tech giant announced their new operating system, tvOS 12, at Apple Worldwide Developers Conference. The tvOS 12 is designed to support Apple TV 4K and Dolby Atmos® surround sound, and new convenient features for accessing video content.

The Spectrum® application to be launched in Apple’s streaming device will be compatible with Apple TV 4K also, and with iPad and iPhone. Besides, the app will be integrated with Apple TV iOS application and Apple’s virtual assistant. So, you can access the Spectrum® channels on the compatible iOS devices.

The partnership with Apple is not the first time Charter® is integrating an app for cable customers. In fact, in 2015 the cable giant started offering customers programming via a Spectrum® TV application on Roku® streaming players and Roku-powered televisions. In other words, Charter® subscribers can access cable channels on any TV that is connected to a device of Roku®. Such devices include Roku-powered TVs, streaming sticks, and set-top boxes.

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The cable operator Comcast® also has been going after similar partnerships, having tested a streaming app for residential customers in early 2017. Last year, Roku® launched a beta version of XFINITY® TV application, which featured a viewer guide comprising graphics, customized recommendations and other info that makes searching and finding video content easier.

“As more and more cable companies fundamentally shift how video gets to your TV, your typical cable box is becoming a thing of the past,” said an Apple spokesperson on the conference where they announced the partnership with Charter®. With that, there is a buzz that suggests that the cable boxes of Spectrum® might get replaced with Apple TV in future. It is to be noted that Charter® is one of the largest cable providers in the US, so it might be a bit of concern for the subscribers to watch cable channels on Spectrum® TV, if the set-top boxes were replaced.

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