Comcast® Reveals Data on XFINITY® On Campus Viewing Patterns

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Customers of the cable TV service of Comcast® namely XFINITY® On Campus watch live TV most of the time on Thursdays as well as Sundays. College students also prefer viewing the cable TV on laptops, a trait common among them especially during primetime on the said days. These findings are as per a viewing summary or aggregated data of it, recently announced by Comcast®. These behaviors of XFINITY® On Campus customers are closely followed by watching video on demand (VOD), and then DVR.

The cable TV service of the fastest internet provider comprises accesses to live programming and on-demand programming from more than a hundred broadcast, premium and cable channels anywhere on a campus. The size of the service of the best multiple-system operator in the US has doubled in two years time. It is presently available at over one hundred and thirty schools countrywide – recent additions included.

“Tens of thousands of students use XFINITY® On Campus every day to watch TV and that’s enabled us to identify some interesting viewing trends, like the significant portion of live programming college students are watching, including sports, scripted drama and reality TV,” said Mike Gatzke, the Video Subscription Services’ VP at Comcast Cable®. “XFINITY On Campus is helping us learn a lot about what, how and when students watch, and ultimately enabling us to further enhance and improve our service to offer them the best entertainment experience across devices, anywhere on campus.”

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The data of Comcast® was collected from January through June this year. It revealed the below findings. XFINITY® On Campus service offers over hundred live channels, comprising each main broadcast network, through the XFINITY Stream® application and its online portal. The cable TV service of Comcast® is included with space and board for campus customers living in on-site housing at over one hundred thirty schools.

Comcast Corporation® is a media and tech company, based in Philadelphia, with two main businesses namely Comcast Cable® and NBCUniversal. It is one of the nation’s biggest high speed internet, video and phone providers. The multiple-system operator provides these services to residential subscribers under the brand XFINITY®, and also provides them to business customers. The company also provides wireless and automation and security services to residential subs under the same brand.

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