DirecTV® Begins First 4K HDR Live Broadcasts of Sports, Music, and Events

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AT&T’s DirecTV® is extending the viewing experience to its customers by delivering its sports, music, and events programming in the High Dynamic Range (HDR) format. Several TV providers are starting to adopt this emerging format in delivering their programming to the subscribers. The HDR format can offer brighter and vibrant image than other broadcasting formats and is widely seen as the future format for television broadcasting and streaming. With the introduction of this new feature, DirecTV® is looking to expand its 4K offering.

DirecTV® has already broadcasted the coverage of the NHL Networks Pittsburgh Penguins and Vegas Golden Knights game on December 14 in 4K HDR. Even though the telecast of 4K HDR and simulcast on the NHL Network was blacked out in Pittsburgh and Las Vegas areas, DirecTV® is planning to broadcast the next 13 NBA games in its new 4K HDR format this season that will begin with the matchup between Cleveland Cavaliers and the Milwaukee Bucks on December 19 through NBA TV.

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Besides offering sports programming, DirecTV® will also broadcast various events in 4K HDR with the simulcast of AXS TV’s live coverage of various events. This includes the Brian Setzer Orchestra’s 14th annual “Christmas Rocks” concert taking place at the Granada Theatre in Santa Barbara, California on December 18 at 08:00 pm. The other scheduled events and sports that DirecTV® intends to air in 4K HDR are:

  • Women’s college basketball – the University of Connecticut vs. Duquesne, on December 22 at 07:00 pm through the ET simulcasts of HGTV.
  • Coverage of the Toronto Raptor vs. Oklahoma City Thunder on December 27 at 08:00 pm ET from NBA TV.
  • The annual Rose Parade on January 1, 2018, live coverage from Los Angeles at 11:00 am ET simulcasts of HGTV.

DirecTV® will also air the best NBA TV games throughout the regular season in 4K HDR. 4K HDR has certainly enhanced the viewing experience with large improvements in the picture quality. It offers a wide color gamut and 10-bit color depth in 60 frames per second that offers better smoothness and clarity for TVs that support this format.

Currently, DirecTV® has three fully dedicated 4K channels such as 104, 106, and PPV channel 105. They deliver numerous live and recorded documentaries and other kinds of programming such as series, concerts, and pay-per-view events. In addition, DirecTV® has also stated that its feed will be available in standard 4K for customers whose TV’s that are not compatible with HDR.

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