How Does Comcast® Internet Essentials Tackle Digital Divide

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Internet Essentials Program

Comcast® has announced that they are planning to make close to 1 million veterans with low-income eligible for their Internet Essentials program. According to the American Community Survey by the US Census Bureau released in 2016, less than seventy percent of low-income veterans have accesses to the internet, and around sixty percent of them own a PC.

“Veterans have stood up for our country, now it’s time for us to stand up for them by providing access to life-changing digital tools and resources,” Comcast’s Senior Executive VP cum Chief Diversity Officer, David L. Cohen, said. “This program has had an enormous impact on millions of families and children who now have high-speed Internet at home, many for the first time in their lives. We’re excited to extend that same opportunity to more than one million, low-income veterans.”

Comcast® reported that they have now connected over 6 million Americans with low-income to their affordable residential internet program. According to the company’s press release, this is the biggest, most comprehensive program of broadband adoption for US families with low-income. The best internet provider has connected over 2 million people in 2017 alone, which happened to be the biggest yearly increase in the history of the Internet Essentials program.

Since 2011, the Philadelphia-based telecommunications company has invested over five hundred million dollars in order to support awareness on digital literacy and training. This has helped the company to reach out to over 8.5 million US citizens with low-income. Besides, the Telco has sold over 85,000 subsidized computers.

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Intuitive Mobile App

Further, the company has redesigned their Internet Essentials Learning Center with fresh content from ConnectSafely website and Common Sense Media. The said website now comprises an array of free videos, resources, and tools that can help people learn digital skills and about Internet safety.

The move to make more people eligible for Comcast’s Internet Essentials is the second biggest expansion of its kind in the history of the broadband adoption program. The cable provider attributes the growth in the recent past to its intuitive mobile app, which accounts for over a third of total enrollments as of now. According to the above-mentioned survey, eighty-one percent of households in the US subscribe to broadband, but only sixty-three percent of them do so even as their annual income is less than $35,000.

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