Telecom Giant Sues Another for False Marketing Claims

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Sprint®, one of the top telecom companies in the US, is set to sue AT&T® for labeling its network as 5G when it is actually 4G. This is a complaint that is set to standardize the proceedings in the space of 5G, which is set to make its entry on a large scale worldwide. It would also demean AT&T® badly if the verdict goes against them.

Sprint® demands that AT&T® refrains from the use of terms “5G E”, “5GE”, “5G Evolution”, or any usages that contain the term 5G for ongoing packages. Meanwhile, AT&T® CEO Randall Stephenson commented that, “We feel very comfortable with how we’ve characterized the new service that we’re launching.”

Sprint® is moving legally against AT&T® for what it defines as a “deceptive 5G E campaign” which seeks to “mislead customers into believing that it currently offers a coveted and highly anticipated fifth-generation wireless network, known as 5G.”

As AT&T® has witnessed rapid growth in the number of customers in the recent years, it is obliged to provide them with the best internet services, TV services, and phone services available. Besides, the customers are demanding faster internet speeds and lower latency than the existing 4G service. By offering the 5G in a false campaign, AT&T® is being accused of attempting to gain an unfair advantage in the market.

“We’ve obviously done our homework. We’ve done a lot of work around how we characterize this and we’re being very clear with our customers that this is an evolutionary step,” Stephenson commented.

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All of the main and wireless carriers in the country have been eager to claim the initial 5G network in the US. This race has caused a lot of confusion among the customers. It is also because of the same competitive spirit that AT&T® is using marketing techniques with the label of 5G on them.

“I fully understand why our competitors might be upset with this,” Stephenson said. “It’s not a play everybody can run. It’s a play that we really like, and it’s a play that’s going to differentiate us in the marketplace as we begin to roll this out over the course of this year.”

Note that some AT&T® phones are displaying “5GE” indicator on their phones instead of LTE these days. However, technically the data has not reached 5G speeds yet, despite AT&T’s claims of the same.

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