When Rob Marcus became the Chief Executive of Time Warner Cable back in 2013, the company was bleeding subscribers as a result of the battle with CBS Corp. “The outside world was calling us losers,” Mr. Marcus recalled. Despite of all the odds, this man managed to take the company to a much stable situation, even in the middle of the failed merger with the Comcast corp.
The efforts of Rob Marcus resulted in about 60 billion dollars sale to Charter. This sale was very much rewarding for the shareholders of TWC Internet who were with the company from 2009. It is reported that the cable companies are doing a good job by winning more video customers. Time Warner has managed to add more customers to their cable TV network last year. Actually, this is the first time in about a decade that users have signed up for a cable network.
This does not mean that all is set for TWC now. The newly combined company that includes Time Warner Cable, Charter, and Bright House Networks, still has to travel much to reach stable grounds. The integration process of the three companies is a massive task and there is tight competition from online video services and satellite networks. There is also competition from the streaming television services.
Marcus said that the skinny bundles and the online services will make the cable networks better and innovative. He also added that the skinny bundles won’t kill the big bundles for many years. When Marcus exits, he will get a payout of 90 million dollars, which in the words of a spokesperson, “largely consists of equity awards earned over the last several years, reflecting the increase in stock price benefiting all shareholders.”
Marcus said that he had a single goal when he started as the CEO of Time Warner, “everything you buy should work.” The old management team had not made customer service their top priority and this made things tough for Marcus, but he managed to reach his goal.